But selling masses to the masses is hard work. Angel records is planning an advertising Armageddon-from hooded sweat shirts to TV spots -with the ominous tag line “Prepare for the Millennium” Its unlikely target? The MTV generation. In Spain the brother act’s biggest fans are 16 to 25 years old. “Pearl Jam expresses feelings about alienation and anger and all the rest,” says Angel president Steve Murphy. “This music has an ambience that young people want. It’s not about having a spiritual moment.”
The monks give more than 90 percent of their profits to charity. They have left their abbey only once in 20 years but are planning a combination press conference/mass in Spain later this month to launch their globalization. Still, they are dismayed at their stardom. “You have to understand. We are monks, not rock stars,” one brother told the Associated Press. Let’s pray it stays that way.
